Why Is This One Of The Best Websites On The Planet?

When I consult with small businesses that have any presence online, there always is the question, “How can I get more traffic?”.

Well, first of all it helps to have a semi cool website.  I was watching Sunday Morning on CBS, it was their money show.  On comes an online retailer, Gilt, relatively new but their niche is selling designer clothing to men and women, just off the runway at a fraction of the cost. Not knock offs but the real thing.  In other words you don’t have to go to London, Paris or to a Nieman Marcus store.

You can shop Gilt online.  Oh, by the way if you still think the internet is a passing fad.  155 Billion was sold online last year and 75% off all Americans shop online.

So, back to how can I get more traffic.  First study the Gilt site .  You will notice, before you can get into the store, you have to sign up for a free account, become part of the community. Curiosity is great, isn’t it?

If you ask why, it’s two fold.  Now they have a potential customer they can market to which means they don’t have to go willy nilly down the street chasing new customers and they can send you information on latest arrivals, sales and more.

I like them because of the simplicity of their site.  They don’t try to sell you right away, they try to make you feel a part of the community.

So here’s my big complaint about businesses who are singing the blues about sales.  They either “A” won’t spend the money for marketing or “B” come up with a plan to market to their existing customers or don’t know how.

Welcome to Market My Business, designed for off line businesses who want to get online or online businesses who have not seen any significant results since putting up a web site.

Here’s a cool case study before computers.  Radios Shack started by the late Charles Tandy and Lewis Kornfeld in Boston had just one or two stores but they had this idea that what if they got as many names and addresses of customers that came through their doors as possible and sent them a flyer every month would make a difference in their business?

Voila, bingo!  Lucky guess?  Maybe but, Radio Shack the giant corporation was born.  As a manager of a Radio Shack store in the early 70′s, many managers were making 50K a year plus getting great stock deals.  They split every six months.

I always thought it was a pain to collect names and addresses but then I found out there was a direct correlation to getting names and address to my profit sharing.

So, here’s a nugget for you.  Collect names, addresses and telephone numbers on squeeze pages like the one onGilt

You will find that it’s a lot easier to market to an existing customer base than spending the resources hunting down new customers although some of that needs to be in your mix.

Think of this way.  You’ve got repair shop, or restaurant or retail store and the weather just turn cold or hot or rainy.  No customers walking through the door but with an auto responder like Aweber you can put together a “Special” email so that if your customer comes into today, they’ll get a discount on an oil change, a free appetizer, or 30% off on new arriving sport wear.

If this makes sense and you would like to find out more, watch for my upcoming announcement about my online webinar which will be free on “How To Market Online” even if you totally don’t get it.

Talk soon,

John

254-317-6160

New Technology For Instant Results in Business

We’re living in a fast paced world and for some it will be more confusing than ever but for others who incorporate the latest marketing technology it will be an avalanche of new business.

Case in point below.  Watch the video below and you will find there is no further need to put thousands of dollars every month into other forms of advertising with a carefully managed data base that you’ve created from existing customers.

I can see any small business, anything from a Porsche repair shop, to a dentist office offering tips, webinars, or seminars on how their services or coupons will make someones life better through mobile technology.  This could become your marketing platform of choice.

Learn how mobile marketing with mixbobi is going to change everything with any company serious about marketing.

Just cut and paste this code into your browser: http://vimeo.com/9770610

How Marketing Keeps Your Business Profitable

This blog is going to be about marketing and how marketing can make you money so can live the lifestyle that you want.

A little about me before we examine marketing and why you need a presence online.  If you have a presence online, I’ll show you to develop a plan that will have far reaching positive effects on whatever you’re trying to accomplish.

Hi, I’m John Young, 66 years young and I grew up as a military dependent which was a good life but lucky enough to be born in Austin, Texas with some famous family members that helped win Texas independence as a republic in 1845.  I will tell you their stories from time to time that will tie into marketing.

My work background after service in the Air Force is retail.  I was a district manager, merchandiser for several well know national shoe companies.  I moved on to retail consulting with 3 of the top retail liquidation/promotion firms working with retailers all over the USA and Canada.

I tell you this because businesses that failed was because of a lack of intelligent marketing or poor customer relations.

Being connected has always been what business is all about.  The world’s population is growing by leaps and bounds, now it’s a matter of how to connect in a meaningful way to your customer.

The issues are four fold.  First, how to connect, when to connect, what technology to connect with, and how not to over connect?

Hence, if you like puzzles, this is a doozie.  It’s a challenge but not unconquerable and that’s why I think you can come to love marketing.

However, there are those among you who just don’t like marketing but you realize a need for it.  That’s fine.  The new jobs frontier is not roads and bridges, it’s providing services for those who just don’t have the time, energy or desire to do marketing.  I have resources for you.

Here’s what you’ll find in my upcoming blogs.  You will find ways to either love marketing and become really good at it or you will be able to find cost effective ways to get marketing done for you.

You will find out about the techniques of how to take a business on main street to a meaningful environment on the internet.  If you’re not on the internet with a presence, then you will be history, the world will pass you by.

If you have a business on the internet and have been chasing every shinning object dangled in front of you, it’s time to say enough and find out your true source of strength and tell your story through blogs, articles, webinars, videos and the like in such a way that every social site out there will be aware of what you have to offer the world.

Yes, there are plenty of how to courses out there but I’ll give you the blueprint you need for success.

The truth is, there isn’t any overnight successes in anything.  It takes work but work can be fun and marketing is something you can grow to love wether proactive or not.

Until next time,

John Young